消费心理十四讲

This “Fourteen Lectures on Consumer Psychology” edited by Harry D. Kaisen does not teach specific sales skills, because different sales forms have different operating skills, so they are not the same. “Fourteen Lectures on Consumer Psychology” focuses on the common skills and principles of all sales. As we all know, in different forms of sales, the factors that affect the success of sales are common. The objects of these influencing factors are, in the final analysis, the psychological activities of consumers. Whether speaking a word, writing or drawing a word, the mind of a consumer goes through several stages before a purchase takes place. The book will describe the changing process of mental activities in these stages and analyze them.

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